Guides

How supermarket pricing actually works

Plain-English guides to how retail pricing actually works — when supermarket specials change, how often products repeat, what a "was" price really means, and how to read a unit price. Plus an ingredient-by-ingredient look at what the supplement research shows, and whether you could just eat it instead.

A wide view down a modern supermarket aisle
The weekly cycle

When do Coles and Woolworths specials change?

Both retailers turn their catalogue over on the same morning. Knowing which day you're shopping on changes what you pay — and the two ends of the week are not equivalent.

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A shopper pushing a trolley through a supermarket
The rotation

How often does the same product go half price?

Packaged groceries tend to cycle rather than discount at random. Once you know the rough interval, "how much should I buy?" stops being guesswork.

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A shopper comparing products in the fresh produce section
Reference prices

What makes a discount a real discount?

A "was" price only means something if it was genuinely the selling price for long enough. An Australian court has now put a number on how long that is.

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Fresh produce arranged on wooden supermarket shelving
Unit pricing

The small number on the shelf label that beats the big one

Unit pricing is the only figure that lets you compare two different pack sizes honestly — and it's the one that catches a pack quietly getting smaller.

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Supplement ingredient guides

One ingredient per guide, each answering the same two questions: what does the published research actually show, and can you get that dose from food instead? Every study is linked. Where the evidence is contested, we say so.

Food wins · 1.2 g

Glycine

The sleep research used 3 g. The Longevity Mix has 1.2 g. That gap is the most interesting thing about this ingredient.

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Food wins · 1 g

L-lysine

An essential amino acid you almost certainly already get enough of — a 70 kg adult needs about 2.1 g a day, and an ordinary diet clears that without trying.

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Food wins · 250 mg

Vitamin C

Australia's official requirement is 45 mg a day. One gold kiwifruit already doubles it — so the interesting question isn't whether you can get this from food, it's why the tub has five times the RDI.

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Food wins · 150 mg

Magnesium citrate

The one on this list where a single handful of pumpkin seeds beats the supplement — and where the tub is a top-up rather than the whole job.

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Supplement only · 2.5 g

Creatine monohydrate

The most-studied supplement in sport, now being examined for the brain — and the one where the food arithmetic is genuinely hopeless.

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Supplement only · 2 g

Calcium alpha-ketoglutarate (CaAKG)

The largest single ingredient in the mix by weight, and the one with the thinnest human evidence. The trial that would settle it is still running.

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Supplement only · 1.5 g

Taurine

One of the few supplements where the dose researchers landed on and the dose in the tub actually match — and where most of the research is about outcomes we're not allowed to discuss.

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Supplement only · 750 mg

Glucosamine sulfate

One of the best-selling supplements in the country, and the higher the quality of the trial, the smaller the effect gets.

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Supplement only · 250 mg

L-glutathione

The one where the interesting finding is negative: your gut appears to dismantle most of it before it ever reaches your bloodstream.

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Supplement only · 200 mg

L-theanine

The dose used in the trials is exactly the dose in the tub. The interesting question is how many cups of green tea that actually is.

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Supplement only · 120 mg

Sodium hyaluronate

The dose in the tub is exactly the dose used in the trials — 120 mg, repeatedly, across multiple placebo-controlled studies. That's rarer than it should be.

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